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Management

CEO

Omer Pickholtz

CEO

Graduate of the Mandel School for Educational Leadership, holding a Bachelor’s degree in Law and a Master’s degree in Executive Business Administration. Omer has served in various senior management positions in both the business and social sectors. Among his roles: Secretary General of the NOAM youth movement, Deputy Director and Manager of the Community Center network in the “Yuvalim” Community Administration in Jerusalem, co-founder and CEO of  THE POST HOSTEL and urban experience-based hotels, and founded and managed a digital platform for business communication. Omer is married to Natalie and father to four daughters.

Management Board

Assaf Lustig

Vp of Resource Development

Assaf graduated from Tel Aviv University with an BA in law and management and an MA in business administration. His extensive business experience spans a 25-year career in business development and entrepreneurship in the world of real estate, in Israel and Germany.

Bat sheva Kasay

A program manager Tofsim Kivun

Graduated with an MBA in Business Administration – Organizational Behavior from Ben Gurion University and has experience in leading partnerships with government ministries and local authorities. A graduate of the “Place” project and a member of the Maoz network.
In her most recent position, she was the Deputy Commissioner of District 360, the National Program for Children and Youth at Risk – Tel Aviv District and the Center.

Yehonatan Goodman

COO

Graduated with a bachelor’s degree in social work from the Hebrew University and a master’s degree in education systems management from Bar Ilan University,
Director’s certificate of the Directors’ Association.
Has rich experience in the world of education – youth villages, children’s homes…
In the last six years in his position, he was the director of a Excellence center instead of the director of the coastal region in E4E

Liron Carmeli

VP of Education

Liron holds a MBA in public policy for principals from Tel Aviv University and has over 15 years experience working in the education sector. Previously, she worked as Director of the Schools Department for the Ramla municipality and was also a member of the Ramla Foundation Board of Directors.

Maya Rosenbach

VP Impact

Graduated with a bachelor’s degree in political science and a multidisciplinary program in the humanities at Tel Aviv University and an MBA with a master’s degree in business administration with a specialization in business and managerial psychology from the College of Management.

15 years of experience in social and educational activities in youth movements and various social organizations.

In her last position she managed the area of ​​strategic development at the Yishuv initiative in the center at the Rashi Foundation.

Orit Yosifof

CFO

Chartered Public Accountant, with BA in Accounting and Economics from Tel Aviv University and MA in Law from Bar Ilan University. Has extensive experience in the business sector and, in the past, as an Accounting Controller of the Karasso Motors Group and as a Manager at the BDO Firm of Auditors.

Sagit Gol

VP of Human Resources

BA in Education Policy Management from Tel Aviv University. Over 10 years of management, project and HR experience in the business sector.

Tal Theumim Oron

Marketing Manager

Tal has a BA in Business Administration with a specialization in Marketing and a LL.B in Law from Reichman University. She is an experienced marketing professional, specializing in data mining, direct marketing, printing, and advertising. Prior to joining Educating for Excellence, she served as Director of Marketing & Communications for El Al.

Former CEOs

Nimrod Dotan

CEO 2020-2024

Nimrod Dotan holds a BA in Political Science and a Masters in Systemic Organizational Development from the University of Haifa. Nimrod previously worked in a variety of management and training positions with the Israel Scouts movement. In his final role with the Scouts, he managed the national training array and was a HR project manager. After leaving the Scouts, he managed HR projects in the business sector.

In 2012, Nimrod joined Educating for Excellence (E4E). For six years, he served as Deputy Director of Education and then for two years as Deputy Director General, where he was responsible for managing all educational activities in our organization as well as the work at our organization’s headquarters. Nimrod is a Maoz Network member and completed a program for senior management in the educational system through Maoz & Harvard Business School. Nimrod also serves with the IDF Reserves as a combat commander in the Northern Command, holding the rank of lieutenant colonel in the Engineering Corps Combat Unit.

Hana Dorsman

CEO 2011-2020

She graduated with a BA in social work from Bar Ilan University, and an MA in social work from Tel Aviv University, and graduated from Mendel School for Educational Leadership.
Has over twenty years of experience in managing, leading and developing social organizations.
For about nine years she served as the CEO of the association ‘Education for the Peaks’ and before that she managed the unit for social engagement at Tel Aviv University.
Currently, Hana serves as the CEO of the organization ‘United’, which accompanies the Jewish schools in the Diaspora.

Shahaf Erlich

CEO 1999-2006

Seasoned entrepreneur and executive with over 20 years of experience managing and working with companies in the real estate sector, as well as providing real estate and financial consulting. Previously founded the Education for Excellence non-profit organization, which focused on supporting and nurturing children from underprivileged socio-economic backgrounds that have the potential for excellence.

Dr. Shmuel Weiss

CEO 2006-2011

Col. (retired), 8200.

Doctor of Education.

Establishes a start-up (Wise-Eye) to improve cognitive abilities,

Painter. Exhibitions in Israel and abroad.

Author of the books:

Empowering parenting – it’s child’s play,

teach the world to children,

The gift of general knowledge – imparting knowledge of the world to children,

It is possible a little differently – 151 letters about education, teaching and learning.